Elements of freedom photographed by Ivana Tomic.
Elements of freedom
Where are you from Originally?
I come from Pula, a small coastal town in Croatia.
Give me a brief description of your career trajectory – professionally trained or not, opportunities that led to breakthroughs.
I am a self- taught photographer. I actually have a degree in fashion and textile design and I have my own clothing brand. I started photographing my clothes and models some time ago, but only after I won the 2nd prize at ELLE Croatia fashion photo talent contest I started to be more interested in fashion photography. I bought my first camera back in 2016 and only last year I started working on it more seriously.
How does your background affect your work?
Since I mainly do fashion photography it actually helps a lot that I have a fashion design background when creating fashion editorials. Where I come from, there are no fashion stylists. People aren’t really familiar with that word, so you have to be very resourceful if you want to create a fashion editorial story. Most people think an editorial is one-designer look-book and fashion photography is tacky “models” dressed in whatever clothes they own in some sexy pose with a lot of make up. :D
What is your creative Mantra? Like what do you live by to stay on the cusp as a creative image maker?
Do the best you can with what you have. It’s easy to create great editorials when you have the whole team behind you. It’s more important what you create when u don’t. That’s when creativity comes into play.
How important are early references to fashion, music and other culture to your creative process?
I think It’s very important to know what was going on before in fashion, music, art, photography, to be able to understand the world as it is now.
What is the single most important outcome of an image when creating a campaign or editorial story for a client?
If you’re creating something for a client, it has to clearly convey the aesthetic of the brand while not compromising too much your own style. When creating an editorial story, I already see how images should look like and then I am building the story around it with clothes, make up, poses, expressions…etc. A great model and styling can make all the difference and make photographers job a lot easier.