Interview & Luise Hannah Reichert

Where are you from Originally?

I was born and raised in Vienna, Austria but both my parents are German. Vienna is a really clean, beautiful city and I’m grateful I had the chance to grow up there.

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Give me a brief description of your career trajectory – professionally trained or not, opportunities that led to breakthroughs.

When I was 15 or 16 I started to cut out and collect hundreds of photos from VOGUE, ELLE, etc. and put them into a folder. At this early stage, I hadn’t yet imagined myself to be a fashion photographer one day. When I turned 18 I got a camera for my birthday and since that day I loved spending time seeing the world through its lens. I started to take portraits of my closest friends, fell in love with fashion and as a result decided to become a fashion photographer. I studied photography at Graphische Vienna.

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What is your creative Mantra? Like what do you live by to stay on the cusp as a creative image maker?

I am inspired by faces. I love to sit in street cafes and watch people passing by. When I see an interesting face, my mind starts to create images of locations, colors, and stylings around the subject and I feel my creative nature awakening.

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Who’s work inspires you to push the envelope creatively and why?

I’m extremely inspired by Kristian Schuller. Especially when he works with his wife Peggy Schuller, who is an outstanding stylist. The imagery and outfits are absolute magic!

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What are some of your favorite magazines to shoot for and why?

Of course, I dream about shooting an editorial for Vogue one day but I’m still at the beginning of my career. Right now, the fact that any of my work gets printed makes me really proud. Nowadays so much content is published exclusively online, so it feels amazing to actually flip through the pages of a magazine and see my work displayed in physical form.

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To date what do you think is your most memorable shot and why?

In autumn 2016 I did a shoot with a parachute at the beach. We took a car from Paris and drove to Normandy. It was a cold and very windy day and it was truly a struggle to take control of the parachute

while trying to get the right shot. I think it was the most exhausting shoot I have ever done, but the outcome was definitely worth it.

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What are some of the depths that you need to go to in order to stay in a constant mode of innovative creation?

There will be times when it seems no one wants to hire you. Almost every photographer must go through that. It’s a cliché, but the most important thing is to not give up and keep doing your thing. You will gain experience with every shoot you do, so just try to get as much work done as you can, even if it’s not that glamorous or lucrative. Whenever you’re traveling, make use of the fact that you’re in a different environment and try to do a test shooting at least! I never travel anywhere without shooting, so I have managed to diversify my portfolio in terms of location. It includes pictures from New York, Cape Town, Paris, Berlin, etc. Clients love that!

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